Restlist: Restaurant Digital Menu
As the restaurant industry continues to evolve and adapt to changing consumer habits, the use of technology in the dining experience has become increasingly popular. The digital menu system designed in this project addresses the need for a more efficient and streamlined ordering process, reduces wait times, and enhances the overall dining experience.
Contributions: UX Design, UI Design, Brand Design, Team Lead
Website, Web App, Mobile App, Tablet App
Introduction — This project involved the development of a mobile application, web application, and tablet application to provide an innovative and seamless digital menu experience for restaurant owners and customers. The goal was to create a user-friendly, visually appealing, and efficient system that simplifies the ordering process while also improving the overall dining experience for customers.
The system was designed with a focus on usability, simplicity, and user experience, with the ultimate goal of improving customer satisfaction and increasing revenue for restaurants.
PROJECT OVERVIEW
Video was made for marketing purposes
UX Research — a UX research was conducted to study and analyze end-users problems and needs.
Some of the key points found on our highly-detailed research was the following:
- Navigation: Users expect a clear and easy-to-use navigation system, allowing them to quickly find what they are looking for. A hierarchy of categories and subcategories can be helpful.
- Menu Design: A visually appealing menu with high-quality images and accurate descriptions can enhance user experience. Users tend to prefer menus with prices clearly visible.
- Search functionality: Providing a search bar for users to search for specific items is crucial to ensure ease of use and efficient navigation.
- Customization options: Users appreciate being able to customize their orders, including adding or removing ingredients, and selecting serving sizes.
- Ordering and Payment: The ordering and payment process should be simple, streamlined, and secure.
- Feedback Mechanisms: Providing a feedback mechanism for customers to give feedback on their experience can help restaurants improve their menu and overall service.
- Speed of Service: Users expect fast service, and digital menus can help speed up the ordering and delivery process.
There were many more which led to develop a better user-based product in the end, going through many -later explained- steps.
UX Research
Some of the plans we had for some part of the product, along with sitemaps
Affinity Diagram — It helped us understanding and prioritizing complex ideas and ensure that the application is designed with the user in mind and meets their needs and expectations.
Some of the steps we took to come up with a finalized affinity diagram is the following:
- Gather all relevant information: Ideas and data were collected from stakeholders, customers, and the development team. This includes feedback, user requirements, design concepts, and more.
- Write down ideas: Each idea or piece of information was written on a sticky note so it won't be missed.
- Group similar ideas: We grouped similarities and patterns among the ideas together. For example, if there are multiple ideas related to checkout such as total, expected time for order to be ready, and detailed order info, we grouped them together.
- Label the groups: Once we grouped similar ideas, we labeled each group with a title that represents the main theme or category of the ideas. For example, "Order Customization" was the label for the group that includes all order-editing ideas.
- Prioritize the groups: Reviewed the labeled groups and prioritized them based on their importance to the project.
- Create an action plan: Once we have organized and prioritized the ideas, we create an action plan that outlines the next steps in the development process.
AFFINITY DIAGRAM
Some of the groups we have labeled during this stage of the UX design
Lo-Fi Design — By creating both wireframes and prototypes, designers and developers can ensure that the restaurant digital menu application is user-friendly and meets the needs of its target audience. It also helps to identify any potential issues or challenges early in the design process, saving time and resources in the long run.
Prototype of the MVP
Presents the mobile application of the restaurant customers
Finalized — Putting all the pieces together is crucial to finalize a web application project. The UX research provides valuable insights into the users' needs, behaviors, and preferences, which inform the UI design. The UI design focuses on the visual and interactive aspects of the application, creating a cohesive and engaging user interface.
Colors breathe life into a project
Adding visual interest, emotional resonance, and a unique aesthetic appeal. Effective use of colors can help to improve the overall quality and user experience of a project, making it more memorable, engaging, and impactful.
Web Application
Made for restaurant owners
The web application aims to simplify the management process and make it more efficient and effective. With an intuitive and user-friendly interface, restaurant owners can easily manage all aspects of their business from a single platform.
Tablet Application
Made for restaurant waiters
By designing an efficient tablet application for restaurant waiters, restaurant owners and managers can improve the efficiency of their staff, enhance the customer experience, and ultimately increase their revenue.
Mobile Application
Made for restaurant customers
A well-designed mobile application can be an excellent tool for restaurant owners to showcase their menu and promote their brand. It can provide customers with a seamless and convenient way to browse the menu, place orders, and make payments.
Hi-Fi Design — The previous analysis and insights provided a foundation for UI design, allowing me to create a visual design incorporates the branding and style of the company, while also meeting the needs and preferences of the users identified during research.
WEB APPLICATION
For effective web application design, it is important to consider factors such as user-centered design, consistency, simplicity, navigation, responsiveness, accessibility, and performance.
Great web application design is like a well-tailored suit - it fits the user perfectly, feels comfortable, and leaves a lasting impression.
TABLET APPLICATION
Designing a tablet app is like sculpting a masterpiece - every touch matters, every detail counts, and the final product should leave a lasting impression.
MOBILE APPLICATION
Good mobile application design is not just about pixels and colors, it's about creating an experience that users will love and come back for.
